Sunday, April 12, 2009

No Election ads during matches - Political parties to miss on IPL popularity pie

New Delhi (PTI): Efforts of political parties to encash on the popularity of the IPL have suffered a setback with the league management making it amply clear that it will not allow telecast of any political advertisements during the second edition of the mega cricket event.

Chairman of BCCI's Finance Committee Rajeev Shukla said IPL Governing Council has decided to ban advertisements by political parties and there will not be any "rethinking" on the issue.

"The IPL Governing Council in its meeting in Goa decided not to entertain any political advertisements and we are not going to reconsider it," Mr. Shukla, also a member of the IPL Governing Council, told PTI here.

Mr. Shukla's comments came in response to reported efforts by major political parties to get the restrictions lifted on the telecast of political ads during the matches beginning April 18.

An official of the IPL broadcaster, Multi Screen Media, refused to comment on the development but admitted that it would definitely affect its revenue generation.

On whether a section of the Congress and BJP leaders had requested IPL to reconsider its decision, Mr. Shukla, also a Congress MP, said: "It was a unanimous decision and the BJP's Arun Jaitley was also present in the governing body meeting."

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