Like gladiators, cricketing stars from across the globe are battling it out for their respective Indian Premier League teams in the IPL T20 Cricket Tournament. The competition is on the cricket field today, but the day is not far away when it might move to the stock markets.
The huge success of the IPL has heralded a new innings in the history of Indian cricket. A huge money spinner, the two-year-old IPL is worth a whopping $2 billion, according the United Kingdom-based brand valuation consultancy Brand Finance.
"The IPL brand alone has a value of over $311 million. The brand can certainly create long-term value with its strong intrinsic strength and foundation. The IPL is just like any company today and it holds a long-term shareholder value. In 2-3 years, the IPL clubs may get listed on the bourses just like the popular English Premier League football teams," says Unni Krishnan, Country Manager, Brand Finance India.
This innovative form of the cricket has attracted a huge fan following across the globe. The IPL is a now a product with a 'made in India' tag and a huge brand value.
[the article was originally published at http://business.rediff.com/report/2009/may/05/slide-show-1-ipl-teams-may-list-on-stock-market.htm]
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